This aspect of wedge design could help you make effortlessly clean impact.

October 14, 2024

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When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at your lie angle.

October 7, 2024

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There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten your dispersion pattern.

July 16, 2024

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What if there was a way for less experienced golfers to get closer to perfection more often?

July 2, 2024

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You don’t have to limit yourself to #7 iron or less.

June 24, 2024

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Knowing the answer to this will save you shots, and shocks.

June 3, 2024

One of the quickest ways to drop shots off your scorecard is to take less putts.

January 24, 2024

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Even as we age, working on mobility and rotational strength will translate into swing speed.

January 17, 2024

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Even as we age, working on mobility and rotational strength will translate into swing speed.

January 17, 2024

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Don’t start the new year without a “grip check”.

January 10, 2024

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Get the fundamentals right BEFORE you start investing in equipment solutions.

January 3, 2024

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Give yourself the gift of straighter drives and more fairways found from the tee.

November 8, 2023

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If you’re chasing more distance, you need to pay attention to your ideal spin rate.

October 2, 2023

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Your shaft material plays a critical role on your journey to ball-striking consistency.

September 18, 2023

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Game a shaft that combines speed and stability to level-up your ball-striking.

September 11, 2023

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Your shaft kick-points influence your launch angle and ball-striking quality!

September 4, 2023

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The right shaft flex helps you optimise your launch conditions and flex on the competition.

August 28, 2023

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To get the best out of your swing, we need to match it up with a shaft that’s right for you.

August 21, 2023

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Find more wedge play consistency by gaming clubs that promote ball-first contact.

August 21, 2023

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Shifting your low point can help us take your iron play to new heights!

August 14, 2023

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With a positive angle of attack and a low point that’s behind the ball, your driving will be on the up and up!

August 7, 2023

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Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-striking consistency.

July 31, 2023

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We’ll teach you about low point and how to optimise it so you can optimise your ball-striking and maximise enjoyment!

July 24, 2023

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A single degree of lie angle could be the difference between hitting the green or disappearing into the bunker.

July 24, 2023

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More distance is all about generating just the right amount of spin.

July 17, 2023

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Confidently square your face at impact and go flag hunting!

July 10, 2023

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Quality contact is at the centre of every long drive and golden tee-shot moment.

July 3, 2023

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Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their intended target line.

June 19, 2023

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Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.

June 12, 2023

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Putting precision starts with a putter length that complements your physical stature.

June 5, 2023

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Increase your putting consistency with a putter that complements your putting stroke.

May 29, 2023

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Face angle at impact is one of the most influential factors to your accuracy off the tee.

May 22, 2023

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Trusting your driver face to square at impact is key to finding more fairways.

May 22, 2023

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Playing with correct lie angles will help you unleash your full distance potential.

May 8, 2023

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Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.

May 1, 2023

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This is where lie angle becomes especially important.

April 24, 2023

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Sometimes it’s not your swing that’s causing your slice.

April 17, 2023

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A single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.

April 10, 2023

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Get your lie angle right and you’re better positioned to enjoy your entire iron set.

April 3, 2023

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Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.

March 27, 2023

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Make sure your wedges are giving you all the spin and control possible so you can have more fun and shave more shots.

March 20, 2023

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Play a golf ball that performs just as you want it to, so you can tee up with confidence.

March 13, 2023

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Consistent strikes may be a quick and easy re-grip away.

March 6, 2023

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Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring opportunities.

February 27, 2023

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Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken into consideration

February 20, 2023

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We need to make sure you’re playing with a shaft that’s making it easier for you to square the face at impact.

January 24, 2023

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Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.

January 17, 2023

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Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.

January 17, 2023

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The right centre of gravity for you makes it easier to hit drives that fly further than you ever thought possible.

January 8, 2023

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A driver shaft with the right weight can help you unlock extra yards.

January 3, 2023

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The real reason for missing greens could have less to do with club selection, and more to do with club fitting.

November 23, 2022

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A more satisfying playing experience could be one fitting away.

November 16, 2022

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There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all golfers.

November 2, 2022

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With the right clubs, fitted for you, we can launch your game to the next level.

October 24, 2022

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Is your launch angle helping or hindering your distance?

October 17, 2022

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Get fitted for a set of irons that take your approach play to new heights.

October 10, 2022

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Increase your ball speed, smash it further than ever and enjoy data-driven delight.

October 3, 2022

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Now you have it, don’t waste it.

July 26, 2022

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Play a ball with a cover that complements your game.

July 25, 2022

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Front to back, sweet to fat.

July 19, 2022

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Find your ball compression sweet spot to take your game further than ever.

July 18, 2022

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Feelings matter as much as the result.

July 12, 2022

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Beneath the layers lies a ball that performs just how you want it to.

July 11, 2022

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The answer seems obvious.

July 5, 2022

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Dimple-count affects ball flight. Count on a ball that’ll raise your game.

July 4, 2022

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Experience the difference

Small fitting adjustments can make a big difference to your playing experience and performance.

June 1, 2022

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More distance. More fun. Lower scores. You can have it all!

May 23, 2022

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Grind it out

There’s a reason someone has ground it out for you.

May 23, 2022

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What if it is the tools that should be blamed?

May 16, 2022

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Bad swings happen. With the right equipment, all is forgiven!

May 16, 2022

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Banish those thoughts of inferiority - you’re good enough!

May 9, 2022

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How does it look?

Does your short game lack bite?

May 9, 2022

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Keen to put a new driver in the bag? Make it a painless process.

May 2, 2022

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Some challenges for your fuller wedge shots?

May 2, 2022

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Hybrids offer an easier way to cover longer distances, but should you replace your long irons?

April 25, 2022

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Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance will make scoring a lot easier.

April 18, 2022

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Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill that gap.

April 11, 2022

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By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.

April 4, 2022

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Fit for more fun

Experience more exhilarating moments on the greens by playing with equipment that fits you.

March 27, 2022

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The vertical gear effect produced by this face strike location is a real distance killer.

March 22, 2022

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Your club face strike pattern could be the key to us removing the hook shot from your game.

March 15, 2022

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If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is the cause.

March 8, 2022

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The “gear effect” could make a 20-yard difference to your drives.

March 1, 2022

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Take our putting benchmark challenges and find out.

December 22, 2021

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Going the distance off the tee is important, but going the distance on the green is essential.

December 15, 2021

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No more surprise misses. Here’s where squaring the face at impact is especially important.

December 8, 2021

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The smallest club in your bag can have the biggest impact on your game.

December 1, 2021

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While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft on your club.

August 24, 2021

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When it comes to getting you further down the fairway, there are a number of areas we can exploit.

August 17, 2021

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Larger hitting zones are making it easier to increase your smash factor. Find out why that matters for distance.

August 10, 2021

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There’s a way to improve your control around the greens without changing your swing or setup.

August 9, 2021

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While longer drives can shorten your approach and improve your playing experience, being on the fairway is just as – if not more – important.

August 3, 2021

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The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scoring clubs.

August 2, 2021

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More scoring options

From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your wedges giving you all the options available?

July 25, 2021

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The numbers on the sole of your wedges don’t tell the full story.

July 19, 2021

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Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors for you.

July 13, 2021

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Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?

July 6, 2021

Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and speed.

June 22, 2021

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Golfers swinging under 85 mph with their driver should please come and see us.

June 8, 2021

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Why shaft matters

Get your shaft weight right and timing could come easier.

May 23, 2021

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What really matters

There’s something more important to distance than clubhead speed.

May 16, 2021

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Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

May 9, 2021

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What would you rather have?

A fitting decision that could transform your tee shots.

May 2, 2021

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Is your shaft cutting your drives short?

If you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.

April 25, 2021

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Are your irons pushing you?

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.

April 18, 2021

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Is your driver working for you?

Many golfers are losing distance off the tee without even realizing it. Are you one of them?

April 11, 2021

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Is it really your fault?

These two fitting aspects of your setup can make your long irons much easier to hit.

April 4, 2021

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Your iron fitting checklist

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.

March 21, 2021

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A smarter approach to better approach play

Playing with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.

March 14, 2021

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Plenty of fish in the sea

With so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.

March 7, 2021

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Making square contact easier

By making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.

February 28, 2021

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The dimensions of distance

Once we know the answer to these questions, you’ll have the perfect distance package.

January 24, 2021

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Discover new parts of the fairway

Finding the fairway from the tee box is about fine margins at impact with your driver.

January 24, 2021

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Find your ideal spin rate

Backspin generates lift for your golf ball, but how much is too much for you? 

January 18, 2021

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A tale of two golfers

Which of these two golfers do you think drives the ball longer and more accurately?

January 17, 2021

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One change for longer drives

It is possible to drive the ball further without increasing your swing speed.

January 11, 2021

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There’s so much to gain

This small driver improvement could help you take a shorter club on your approach.

January 10, 2021

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Why your launch angle is so important

Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how much higher?

January 4, 2021

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Your best golfing year yet

This fitting component could be the foundation for making your golfing New Year resolutions a reality.

January 3, 2021

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No excuse

Where should your priority be when you think about ‘distance gapping’?

December 21, 2020

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Get tested

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

December 21, 2020

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Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.

December 20, 2020

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Don’t change speed

What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?

December 14, 2020

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Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

December 13, 2020

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Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?

December 13, 2020

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Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

December 7, 2020

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What is Hale Irwin taking?

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?

December 7, 2020

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It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no effort.

December 6, 2020

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The best thoughts

Do you think or believe that you’re worth it?

November 30, 2020

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Surprising data

Several studies around the world by different organizations have produced some startling tee-shot performance data.

November 29, 2020

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It’s a lie

Why do they mislead us? Why not have a ‘truth’?

November 29, 2020

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Another factor

It’s not just the loft and centre of gravity that impact your launch angle.

November 22, 2020

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What do you most need?

Four models of a driver can all create different launch angles.

November 16, 2020

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It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximise the return from your ball speed.

November 9, 2020

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You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

November 2, 2020

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Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?

October 26, 2020

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The effects of gravity

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

October 19, 2020

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What loft irons should you play?

With so many iron loft options now available, you need some direction before making a selection.

October 12, 2020

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What is a #7 iron?

There are big iron loft differences between manufacturers. That has implications for your game.

October 5, 2020

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Test your distance control

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.

August 23, 2020

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This can make wedge play easier

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

August 23, 2020

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Too much of a good thing

Too much putting loft makes consistently getting the ball to the hole more difficult than it should be.

August 17, 2020

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Your short-game equipment

Are you making half of your round more difficult than it should be?

August 17, 2020

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Sliding putts way past the hole?

You might have too little dynamic loft in your putting stroke.

August 16, 2020

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Your wedge set

You want to be able to play every type of wedge shot with full control.

August 10, 2020

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Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.

August 2, 2020

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Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.

August 2, 2020

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Are your clubs making the game harder?

There are certain aspects of your club setup that can be easily changed to improve your golf.

July 27, 2020

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Putt it closer from distance

Is your putter’s lie angle creating poor contact and unpredictable roll?

June 22, 2020

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How’s your energy transfer?

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

June 21, 2020

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The biggest carry factors

These two things that have a massive impact on your distance.

June 14, 2020

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Go the distance

What clubhead speed has to do with it.

June 7, 2020

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Long drives come in three

The trio of impact factors that help you go the full distance.

May 31, 2020

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Why finding your one is so important

The right setup will help you experience more magical moments on the course.

April 26, 2020

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Nailing your approach

This is where the lie angle becomes especially important.

April 20, 2020

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Where are you striking the ball?

Where you make impact with the golf ball has a massive impact on distance and ball flight consistency.

April 13, 2020

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Do your irons match your swing?

Sometimes it’s not your swing that’s causing your slice.

April 13, 2020

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Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

March 29, 2020

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Double your advantage

Forgiving irons are even more of an advantage when your lie angle is correct.

March 22, 2020

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How you can go even faster

Fast iron faces become even faster when you’re square at impact.

March 15, 2020

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Clever clubhead weighting has changed the game

But there’s another weight in your setup that’s just as important.

March 8, 2020

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Are you taking advantage of technology?

How to get the most out of modern iron technology.

March 1, 2020

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Why shaft weight matters

Get your shaft weight right and timing could come easier.

February 23, 2020

Read more

What really matters

There’s something more important to distance than clubhead speed.

February 16, 2020

Read more

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

February 9, 2020

Read more

What would you rather have?

A fitting decision that could transform your tee shots.

February 3, 2020

Read more

We’ve got some tricks

Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks do we have?

January 27, 2020

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Starting at the beginning

It’s a simple objective that we make horribly complicated.

January 20, 2020

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There is some thinking

Golf balls don’t have a mind of their own, but they are programmed differently.

January 13, 2020

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A mind of its own?

It might react quickly, but it doesn’t think for itself.

January 5, 2020

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Sink more wedge shots

Experience more green side thrills by adding spin and control to your short game.

December 16, 2019

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Your Priority?

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

December 9, 2019

View the questions

Strike it cleanly more often

Are your shafts the right length for you?

December 8, 2019

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Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balance them?

November 26, 2019

View the questions

Add more excitement to your game

The right driver shaft weight adds distance and accuracy to your tee shots.

November 25, 2019

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Get Fitted: Find your ONE

There is a way to gain confidence, add certainty, and make more magic on the course.

November 18, 2019

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Get Fitted: Add certainty

Golf is random enough at times, so here’s a reminder of how to add certainty.

November 11, 2019

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Get Fitted: Make more moments

Do not settle for the occasional moment of magic. Make more magic.

November 4, 2019

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Get Fitted: Gain Confidence

You’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?

October 28, 2019

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Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.

October 21, 2019

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Minimizing errors

We fit you to make it easier to make square contact. But when you don’t we can still help.

October 14, 2019

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The breaking point?

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

October 7, 2019

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Think Better

First, start with the result you want. If its more magical moments, we have the answer.

September 30, 2019

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Better players not exempted

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.

September 23, 2019

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Better players not exempted

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.

September 16, 2019

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Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.

September 9, 2019

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Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

September 2, 2019

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Shooting between 85 & 100?

Too many golfers think that a fitting is for the very best players.

August 28, 2019

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Don’t buy a new Driver

But some yards!

July 22, 2019

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Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

July 15, 2019

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Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

July 8, 2019

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CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.

July 1, 2019

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Reap the rewards of great wedge play

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.

June 24, 2019

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Practice, check, repeat on the course

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.

June 17, 2019

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Three swings you can replicate

Do you lack confidence controlling distance with your pitch shots?

June 10, 2019

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A wedge chart helps

If you can control your distance, you create more

June 3, 2019

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It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easier.

May 19, 2019

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Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.

May 12, 2019

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Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

May 5, 2019

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Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?

April 28, 2019

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Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?

April 22, 2019

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The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.

April 15, 2019

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Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

April 8, 2019

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Does speed matter to you?

Driver designers are now competing with “speed”, but what do you need?

April 1, 2019

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Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

February 25, 2019

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Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.

February 11, 2019

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Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

February 4, 2019

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Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

January 27, 2019

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The thrill of speed

Speed matters, but it’s easy to increase.

January 20, 2019

Learn more

Don’t leave potential behind

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.

January 13, 2019

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Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

January 6, 2019

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The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.

December 17, 2018

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The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.

December 10, 2018

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The “Vertical Gear Effect”

Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?

December 3, 2018

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Impact location might be everything

Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costing you big time?

November 26, 2018

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Better distance control equals less than 3 putts

During the first three weeks, we have discussed the importance of the correct loft at impact and how crucial it is to fit a putter to match your technique.

November 19, 2018

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Take advantage of birdie opportunities

Matching the loft of your putter to your technique is critical in becoming a consistent putter and therefore seeing more putts drop.

November 12, 2018

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Roll your ball like a Tour Pro

It is crucial to have loft at impact to lift the ball out of the depression its found in at address.

November 5, 2018

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Finding the putter fit for you

Find a putter that best suits your technique and the conditions of the courses you play.

October 29, 2018

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The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.

September 24, 2018

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Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

September 17, 2018

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Longer and straighter can be true

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.

September 10, 2018

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Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t.
We’re interested in your own Launch DNA.

September 3, 2018

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You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

August 27, 2018

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Consistency, accuracy, distance

We want to improve your golf experience out on the golf course. We know how to do that.

August 20, 2018

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We wouldn’t ask you

Someone would sue us as the cause of an accident if we asked you to try driving home with your car seat set incorrectly for your physical dimensions.

August 13, 2018

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How can there be no standards?

Standard shaft length? Standard shaft flex measure? No and no.

August 6, 2018

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Make golf easier

We want to help more of our golfers hit more accurate approach shots more consistently.

July 30, 2018

Learn more

One of the most difficult

“Short-siding” yourself around the green doesn’t have to be as big a challenge as our equipment sometimes makes it.

July 23, 2018

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Different Grinds, different shots

Do you know that Grind design is very important if you want to make greenside shots easier?

July 15, 2018

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How do ‘Grinds’ help?

The right Grind can make a big impact on your Wedge shot-making performance.

July 8, 2018

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Grinding out lower scores

Do different Grinds on your wedges make a difference?

July 3, 2018

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Have you really made a choice?

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most greenside control. But have they?

June 11, 2018

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A waste is a waste

Every golf ball has different characteristics so, even if you’re shopping for the lower priced golf balls, buy one that’s an investment in your swing.

June 4, 2018

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Why Wouldn't you have an assessment?

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.

May 28, 2018

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Book a Gap Assessment now

Why not have me create a detailed assessment of your top-of -the-bag distances and consistency. You’ll remove the big numbers.

May 21, 2018

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You must feel confident

Don’t carry club designs that you don’t have confidence in.

May 14, 2018

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Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

May 7, 2018

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Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happened to the higher lofted Fairway Woods?

April 30, 2018

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Fitting Survey 4: We’re offering a prize OUR QUESTION FOR YOU

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions.

March 23, 2018

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We’re offering a prize OUR QUESTION FOR YOU

You’re playing an approach shot into the green. You’ve got a target.

March 16, 2018

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We’re offering a prize OUR QUESTION FOR YOU

Everyone has at least one hole that spoils the card or round too often.

March 9, 2018

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We’re offering a prize OUR QUESTION FOR YOU

It’s just an Iron, from a set. This one’s a #7 Iron.

March 5, 2018

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Your components of more distance: Tip 4

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.

January 22, 2018

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Your components of more distance: Tip 3

There are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to add 20+ yards to your tee shot.

January 15, 2018

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Your components of more distance: Tip 2

Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball,
but how much is too much for you?

January 8, 2018

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Your components of more distance: Tip 1

Over the next few weeks, we’ll show you how to go further. In fact, we’re betting that for most of our golfers there’s 20 extra yards in their tank.

January 1, 2018

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How do you measure it?

This is a question that has so many important dimensions.
One much more important than anyone seems to think.

December 6, 2017

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How much have you gained?

Age and lifestyle take their toll. It seems inevitable.
Most people, when asked, want to lose a few kilograms.
They’d like to reverse the impact of ageing.

November 30, 2017

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Hitting better Fairway Woods Tip#3

On the range, practise a slower, wider and more even tempo swing.

November 13, 2017

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Hitting better Fairway Woods Tip#2

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

November 6, 2017

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Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.

October 30, 2017

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Improving your Consistency

Improvements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.

October 23, 2017

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Avoid the frustration of coming up short

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.

October 16, 2017

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Exposing the challenges as you go up

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.

October 9, 2017

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Making the right decisions on the course

HOW FAR DO YOU really hit your 5 Iron?

October 3, 2017

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The soft landing we all want

The revolution in Iron design is much more than a ‘faster face’.

September 25, 2017

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If my #7 Iron now goes as far as my #5 Iron, then it’s a #5 Iron!

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

September 18, 2017

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How did an inch become a mile?

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

September 11, 2017

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There’s an Iron revolution that’s great for you

Whatever distance you can hit a #7 Iron, think again.

September 4, 2017

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Shaft facts for all golfers: Who needs to be Fit?

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.

August 21, 2017

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Shaft facts for all golfers: Swing speed

Do you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t just match swing speed to flex.

August 14, 2017

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Help save rhino and WIN a Justin Rose signed shirt AND a golfing safari to South Africa!

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching activities, community environmental education and a rhino orphanage - rehabilitating orphaned rhino calves for release back into the wild. Please support by donating US$10 to Rhino Revolution and stand a chance to win a signed golf shirt worn by Justin Rose winning the gold medal at the Rio Olympics AND an unbelievable Golf Safari to South Africa for 2 persons (Value+ US$15,000).

August 7, 2017

Donate here

Shaft facts for all golfers: Spin Rate

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

August 7, 2017

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Shaft facts for all golfers: Weight

Swinging faster is just one of the factors in hitting a golf ball further.

July 31, 2017

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13 Handicapper adds 29 yards to his #6 Iron

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.

July 24, 2017

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The impact of lie angle on your approach

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.

July 17, 2017

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Golf can quite literally be a different game

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

July 10, 2017

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Every golfer should play with the Irons that fit them

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?

July 3, 2017

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You’re interested; we’re interested?

We have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.

June 26, 2017

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Playing different short shots can be easier

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.

June 19, 2017

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Are you giving yourself a better chance to score?

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?

June 12, 2017

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Making it easier to play short-game shots

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.

June 6, 2017

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Aiming to do better

The next time you’re at the Range practicing your Iron striking I'd like you to work on your pre-shot routine and aim.

May 30, 2017

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Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their putting stroke.

May 22, 2017

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The perfect setup for a love affair

You can have a better relationship with your putter.

May 15, 2017

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Square down the target line

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

May 8, 2017

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What loft does your putter have?

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.

May 1, 2017

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The big equipment ideas in 2017: Roll & distance

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.

April 24, 2017

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